Media Meditation #1: Logos R us!

Good morning life
Good morning sun how are your skies above
Gee it's great to be alive and in love
-Dean Martin

[Photo of Ronald McDonald holding Big Boy hostage Found at This Website]

Irony, I would say is the best humor of it's kind.
Stepping in to a world of logos and advertisements, the sad reality of it is that it resembles a most of the real world now.
Fascinating, this had to have been the first thought I had when I began to watch it this video. It's definitely a unique animate video.
While writing this I can spot about twenty different logos from clothing to computers and more. You will never escape them, just like in the video there are logos everywhere.
Like they are Big Brother.

Yes let's scare you now and make you realize you are trapped!

Well okay, non of that seems appealing so lets turn our attention to this video. For quite some months this things has been popping up everywhere, articles all of, the video, the commercial to the video, it isn't too hard to find.
Of course that's the benefit of the internet and computer, you have everything at your disposal, it's as if giving us power.

[My favorite part is 7:35]

Logorama from Marc Altshuler - Human Music on Vimeo.

This video was created by a French animation collective H5, which is made up of three French animators. François Alaux, Hervé de Crécy, and Ludovic Houplain presented this video at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short.

What is neat, is that this video made of logo's seen every day, has only two pieces of licensed music. Starting in the beginning with Dean Martin's "Good Morning Life" and closing track The Ink Spots "I don't want to send the world on fire" All the rest is original music and sound design is by, Human.

This video has different techniques that I think makes it so appealing. Obviously by using symbols as one. It takes what you see every day and p

utting a twist on each symbol, or making it be what the symbol is trying to make it. (For example: The MSN butterflies in the first five seconds. Or AT&T symbol as the telephone lines.)

I think another form of persuasive technique to help it would be the timing technique, used create a suspenseful story line. Honestly, the way this entire video was presented is what made it so appealing and well made. This has easily become one of my favorite videos on the web, and have already watched it multiple times.

Hope you enjoy the video, I know I did.

"I don't want to set the world on fire

I just want to start a flame in your heart."

-The Ink Spots









[Ending credits in the video. This animate photo found at This Website]